Social media, like anything else, is full of contradictions. I tell you to post regularly and consistently but now I’m going to tell you not to post. The reason is very simple. If you can’t think of anything engaging to post, and it doesn’t meet any of your social media objectives like promoting word of mouth, […]
Let’s be honest, exhibiting at an event is expensive; the bigger the show, the bigger the opportunity, the higher the cost and the more pressure to deliver a return on investment. Have you thought about how social media can increase your return on investment at the event?
I read yesterday that Christmas Day online sales are forecast to exceed £800m and Boxing Day more than £1bn. That is a significant step up from last years record online sales and a massive opportunity for retailers who are taking what is possibly their only day off this Christmas.
Why should I use social media? Good question and one that is often the second question asked immediately after I tell people what I do. The short answer is that given the sheer volume of customers using social media multiple times every day, it is THE most effective way to build your brand awareness. But just in […]
Are you talking to an empty room? Getting followers for your social media account is easy. Just spend $50 with one of those accounts that followed you last night, you know the ones, they can get you 1000 genuine followers in 24 hours. So what’s all the fuss about? Let’s take a step back to […]
If there was ever a day to watch how brands use the power of social media to elevate their positioning, jump on the band wagon, or just simply take a pop at the competition, it is the day #MarmiteGate erupts. The pricing row between Unilever who want to put up their prices due to the […]
