OK, we’re going to mention THE C WORD… CHRISTMAS! Have you thought about how your business is going to promote its Christmas offering through social media yet? If you haven’t, STOP AND READ THIS! We’re entering the noisiest part of the year for promotional and marketing activity, so you need to start planning your social […]
An interview with Jo Henchy and Aimee Swift from The Yard, Stamford. Recently, we asked ourselves: “Which local businesses are doing Social Media really well in our area?” It didn’t take long for us to come up with ‘The Yard’ as just one of several examples of what we consider to be ‘best-in-class’. The Yard […]
How are those holiday plans coming along? Have you booked your flights and accommodation? Is your holiday money sorted? Have you been bikini shopping? No need to answer that! Summer holidays are looked forward to for months on end but as a small business owner, while you are away, chances are your business takes a […]
Social media, like anything else, is full of contradictions. I tell you to post regularly and consistently but now I’m going to tell you not to post. The reason is very simple. If you can’t think of anything engaging to post, and it doesn’t meet any of your social media objectives like promoting word of mouth, […]
Let’s be honest, exhibiting at an event is expensive; the bigger the show, the bigger the opportunity, the higher the cost and the more pressure to deliver a return on investment. Have you thought about how social media can increase your return on investment at the event?
I read yesterday that Christmas Day online sales are forecast to exceed £800m and Boxing Day more than £1bn. That is a significant step up from last years record online sales and a massive opportunity for retailers who are taking what is possibly their only day off this Christmas.