What to post in November 2019

content november 2019

Hang on…. How is it November already?!

October went a little like this:

  • Bake-off one-liners and ties are back on-trend.
  • We survived half-term (just).
  • Halloween treats eaten by the 25th
  • We gained an hour to waste procrastinating about whether to buy more Halloween treats or not.
  • Rugby featured heavily
  • It rained. A lot.

And (hopefully) you had a great month of sales.

Now it’s time to start planning your activity for what’s left of this year so that your followers and customers can engage with you, your brand and your product/service.

Great social media marketing results in ‘meaningful interactions’, so it’s essential to think about what will be interesting and relevant to YOUR audience. We also recommend mixing up your content, so that it’s a healthy mix of factual, funny, thought-provoking, product-led and personality-led. Try and make it easy to relate to and easy to digest.

Below you will find some key events/themes for November, some of which will inspire you for your social media marketing.

Just to be clear, we aren’t suggesting you use each and every one of these ideas.

a) because they won’t all be relevant to your audience

b) your social accounts will be saturated and your engagement rate will drop

c) you will have not time left to actually run your business.

Here we go!

 

Social media post ideas for November 2019

November – Movember, Novel Writing Month, World Vegan Month, Peanut-Butter Lover’s Month, Men’s Health Awareness Month

1st – Author’s Day, World Vegan Day, All Saint’s Day

2nd – Book Lover’s Day, Rugby World Cup final

3rd – National Sandwich Day, Cliché day,

4th – International Stress Awareness Week, Common Sense Day

5th – Bonfire night, Love Your Red Hair Day

6th – International Stress Awareness Day

7th – Hug a Bear Day, International Stout Day

8th – World Gift Day, Cappucino Day, Guinness World Record Day,

9th – World Freedom Day,

10th – Remembrance Sunday, International Tongue Twister Day

11th – Origami Day, Singles Day

12th – Full moon

13th – World Kindness Day

14th – World Quality Day, Loosen Up Lighten Up Day

15th – National Bundt Day, National Clean Out Your Fridge Day, I Love To Write Day

16th – National Button Day, Fast Food Day, International Games Day

17th – Homemade Bread Day

18th – Self-care Week, Princess Day, Mickey Mouse Day

19th – International Men’s Day, Play Monopoly Day, World Toilet Day, Women Entrepreneurship Day

20th – Universal Children’s Day

21st  – World Hello Day, Beaujolais Nouveau Day, Social Enterprise Day

22nd – Go for a ride Day

23rd – Espresso Day, Family Volunteer Day, Dr Who Day

24th – Stir-up Sunday, Celebrate Your Unique Talent Day,

25th – Blasé Day

26th – National Cake Day,

27th – National Jukebox Day

28th – French Toast Day, Thanksgiving, Red Planet Day

29th – Black Friday, Buy Nothing Day, Customer Is Wrong Day

30th – Climate Action Day, You’re Welcome Day, St Andrew’s Day,

 

Are there any national awareness days that we’ve missed that you think are useful for small businesses? Let us know in a comment or find us on Facebook, Twitter or Instagram, tag us and let us know.

Your Social Media Content Plan For October 2019

October problems:

  • Wet and warm so no coat feels right.
  • Trying to find the optimum moment to go for an Autumn walk before the freshly fallen crisp leaves turn to mulch.
  • Being prepared and looking up how to change the clock on the cooker for when the clocks change, only to realise you gave up in March and it will be right again.
  • Trying to think of stuff to post on your Facebook business page.

Sorry we can’t help with the first 3, but that last one on your list, consider it solved.

 

october content plan

Coming right up is a list of awareness days, holidays, hashtags that will be trending on specific days in October.

Sometimes it’s hard to think about what you could be posting so thinking beyond what is immediately in front of you and getting inspiration from what your audience might be thinking about is a great place to start.

We know some of these ideas are a bit left field and may not sit with your audience, your business or your industry, but we aren’t suggesting you do every single one of them. After all, it is about timeliness and being relevant and not about setting a new Facebook business page record for the most posts in a month!

So let’s get started!

 

Social Media post ideas for October 2019

October: Breast Cancer Awareness Month, Dyslexia Awareness Month, Fair Trade Month, Mental Health Month, The Big Draw, Go Sober for October, Oktoberfest

1st: International Coffee Day, World Vegetarian Day, National Cake Week, Less than Perfect Day, CD Player Day, Homemade Cookie Day

2nd: Random Acts of Poetry Day, World Architecture Day

3rd: National Boyfriend Day, National Poetry Day, Look at the Leaves Day, Techies Day

4th: World Space Week, World Animal Day, World Smile Day, Byte Night, No Disposable Cup Day

5th: World Teachers Day, International Astronomy Day, Do Something Nice Day, James Bond Day, National Storytelling Day

6th: Mad Hatter Day, National Badger Day, Grandparent’s Day

7th: Libraries Week, National Curry Week, Wool Week, World Day of Bullying Prevention, National Work Life Week, Humphreys Pyjama Week, National Braille Week

8th: World Octopus Day, Ada Lovelace Day

9th: World Post Day

10th: World Mental Health Day, World Porridge Day, World Homeless Day, World Sight Day, National Handbag Day

11th: National Coming Out Day, International Day of the Girl, World Egg Day

12th: National Farmers Day, World Arthritis Day

13th: National No Bra Day, Full Moon, Train your Brain Day, National Album Day, International Skeptics Day, International Plain Language Day, Good Samaritan Day, National Yorkshire Pudding Day

14th: Be Bald and Free Day, National School Meals Week, National Adoption Week, Chocolate Week

15th: Face Your Fears Day, National Cake Decorating Day, Global Handwashing Day, National Baking Week, National Pug Day, National Mushroom Day

16th: World Food Day, National Department Store Day, National Dictionary Day, National Learn a Word Day, Steve Jobs Day

17th: Conflict Resolution Day, National Parents Week, World Students Day, World Values Day, Spreadsheet Day

18th: Anti-slavery Day, No Beard Day, World Menopause Day, Global Champagne Day

19th: International Gin and Tonic Day, Evaluate Your Life Day, Wear It Pink, Get to Know Your Customers Day

20th: International Sloth Day, World Osteoporosis Day

21st: Apple Day, Clean Your Virtual Desktop Day, Reptile Awareness Day

22nd: National Nut Day, International Stammering Awareness Day

23rd: 18th anniversay of the Apple iPod (2001)

24th: United Nations Day, World Polio Day, World Development Information Day

25th: World Pasta Day, International Artists Day

26th: Make a Difference Day

27th: National Mentoring Day, Divali Starts, Black Cat Day, Mother In Law Day, Sylvia Plath Day

28th: Daylight Saving Time ends, UK Sausage Week, International Animation Day

29th: Internet Day, National Cat Day

30th: Buy a Doughnut Day, Mischief Night, Checklist Day

31st: Halloween, Day of the Dead, Magic Day, World Cities Day, Museums at Night Festival


Are there any national awareness days that we’ve missed that you think are useful for small businesses? Let us know in a comment or find us on Facebook, Twitter or Instagram, tag us and let us know.

60+ Social Media Ideas for September 2019

How can it be September already? If you have been caught on the hop, (we did have a summer, right?), here is your solution to planning your social media content for September 2019.

60+ Social Media Ideas for September 2019

It’s always worth hopping on board with a few trending hashtags or topics to get a bit of exposure to audiences that you wouldn’t ordinarily find. We don’t suggest your entire content is created from this list because we know you’ll have plenty to talk about when you think about it.

  • Like the new range of products you are launching for Christmas (sorry for mentioning the C-word).
  • Like the new staff member that has a really interesting hobby.
  • Like the local event that will be bringing lots of people to your town.
  • Like the really silly thing that happened today.

Yes?

Good.

So this is about filling in a few days of content to get you started in your social media planning for September.

 

 

Social Media post ideas for September 2019

September: Sourdough September, Organic September,

1st: Ginger Cat Appreciation Day, Letter Writing Day, Love Lamb Week

2nd: Zero Waste Week

3rd: Skyscraper Day, Welsh Rarebit Day

4th: Global Talent Acquisition Day

5th: Cheese Pizza Day, International Day of Charity

6th: National Read a Book Day

7th: World Salami Day, World Beard Day. Buy a Book Day. Beer Lovers Day

8th: Hug Your Hound Day, International Literacy day, Star Trek Day

9th: Teddy Bear Day, Emergency Services Day UK

10th: Swap Ideas Day

11th: Make Your Bed Day

12th: National Day of Encouragement, Video Games Day

13th: Roald Dahl Day, Blame Someone Else Day, Defy Superstition Day, Heritage Open Days

14th: National Quiet Day, Full Moon

15th: Wife Appreciation Day

16th: International Day For Preservation of the Ozone Layer, National Coding Week, National Eczema Week, National Spa Week, Jeans For Genes Day (till 20th Sept)

17th: International Country Music Day

18th: National Respect Day

19th: International Talk Like A Pirate Day

20th: Rugby World Cup Starts, Great British Beach Clean up, National Doodle Day,

21st: World Gratitude Day, British Food Fortnight

22nd: Hobbit Day, World ‘Car-Free’ Day, White Chocolate Day

23rd: National Recycling Week, National Eye Health Week, Bike To School Week

24th: Punctuation Day

25th: National Fitness Day, Physiotherapy Day

26th: European Day of Languages

27th: Worlds Biggest Coffee Morning, World Tourism Day, Hug a Vegetarian Day

28th: Athletics World Championships starts, Shetland Wool Week

29th: World Heart Day

30th: International Podcast Day


Are there any national awareness days that we’ve missed that you think are useful for small businesses? Let us know in a comment or find us on Facebook, Twitter or Instagram, tag us and let us know.

What to post on social media – January 2019 Edition

Happy New Year and welcome to the first social media ideas list of the year!

Social Media Fresh Start

We start a new year with a fresh clean slate, start as we mean to go on, and your social media shouldn’t be an exception. This is why you absolutely need to get into good habits from day one.

What do we mean by good social media habits? 

We mean, follow a simple process that makes forming these new habits easy. It only takes 3 weeks to form a new habit so by the end of January, by following these simple guidelines, your social media marketing can be running smoothly and effectively and starting to generate customers for your business.

There are 3 steps to forming good social media habits:

  1. Connect
  2. Converse
  3. Create

Social Media Habit 1: Connect

Knowing your target customer is key to this stage of habit forming. Investing initially in customer research to really nail who it is that you are selling to is vital for a successful social media strategy. When you know who they are, it’s indescribably easier to find them!

Social Media Habit 2: Converse

Social media is a channel for communication and by that, we don’t mean broadcasting. It’s not about posting for the sake of posting. Engagement is the key measure of a successful marketing campaign but why would anyone engage with you if they get nothing back?

Social media Habit 3: Create

Now the conversation is flowing with the right customers, you can create content that they will love and want to consume.

Makes sense?

Over the next few weeks we will go into more detail about each of these habits but for now, because we know how tricky it is to think of what to post some days, here is a list of social media prompts for each day of January. Some may be weird! Some may be thought-provoking and some may be completely on point for your brand and your customer. So have a delve and start making plans to include them in your social media marketing this month.


Social Media post ideas for January 2019

January: Dry January, Veganuary, Ginuary

1st: New Years Day, National Hangover Day

2nd: National Buffet Day, Appreciate Your Personal Trainer Day, Run it up the flagpole and see who salutes it Day

3rd: Festival of Sleep Day

4th: World Braille Day, National Spaghetti Day, National Trivia Day

5th: National Bird Day, National Whipped Cream Day

6th: National Cuddle Up Day, National Shortbread Day, National Technology Day

7th National Tempura Day, National Bobblehead Day

8th: National English Toffee Day, National BubbleBath Day, National Argyle Day

9th: National Apricot Day

10th: National Cut Your Energy Costs Day

11th: National Human Trafficking Awareness Day, national Milk Day, National Step In A Puddle and Splash Your Friends Day, Paget’s Awareness Day

12th: National Curried Chicken Day, National Pharmacist Day, National Vision Board Day

13th: National Rubber Duck Day, National Sticker Day, National Sunday Supper Day

14th: National Dress Your Pet Day, National Clean Your Desk Day

15th: National Hat Day, National Strawberry Ice Cream Day

16th: Blue Monday, National Nothing Day

17th: Get To Know Your Customers Day

18th: Winnie The Pooh Day, National Peking Duck Day

19th: National Popcorn Day

20th: Cheese Lovers Day, National DJ Day

21st: National Hug Day, Squirrel Appreciation Day, Martin Luther King Day

22nd: National Blondie Brownie Day

23rd: National Pi Day, National Handwriting Day

24th: National Compliment Day, National Peanut Butter Day

25th: Burns Night, National Opposite Day, Community Manager Appreciation Day, World Religion Day

26th: Big Garden Bird Watch, Australia Day, National Green Juice day

27th: National Chocolate Cake Day, Holocaust Memorial Day

28th: National have Fun At Work Day, Bubble Wrap Appreciation Day

29th: National Puzzle Day

30th: National Storytelling Week, National Croissant day

31st: National Backward Day, Young Carers Awareness Day, National Bug Busting Day, National Inspire Your Heart With Art Day


Use the calendar of social media ideas here, plan your content and start to form the good habits that will deliver results for your business. But don’t forget to keep an eye on your notifications so you don’t miss an opportunity to engage with your audience.

Are there any national awareness days that we’ve missed that you think are useful for small businesses? Let us know in a comment or find us on Facebook, Twitter or Instagram, tag us and let us know.

11 indisputably good reasons why your business should use social media

Why should I use social media? Good question and one that is often the second question asked immediately after I tell people what I do.

The short answer is that given the sheer volume of customers using social media multiple times every day, it is THE most effective way to build your brand awareness. But just in case you need a few more reasons, read on and don’t miss the last reason. Read more

Quality Over Quantity In Social Media

Are you talking to an empty room?

Getting followers for your social media account is easy. Just spend $50 with one of those accounts that followed you last night, you know the ones, they can get you 1000 genuine followers in 24 hours.

So what’s all the fuss about?

Let’s take a step back to when you made the decision to market your business on social media. Why did you decide to do that? Read more

10 ways retailers can embrace social media

It is almost a given that multiple retailers are all over social media, whether it’s Facebook, Twitter, Instagram or Pinterest, they are attracting fans of their brands, sharing new products, their latest offers and offering advice.

Just because you are an independent retailer, there is absolutely no reason why you should not be embracing social media and using all the advantages that it offers your marketing campaigns.

Here are just a few ideas on how you can use social media to connect with your customers and start building a relationship with your brand.

  1. Make sure your social media bio contains keywords relating to your retailing niche so that customers searching twitter or any other social media platform are much more likely to find you. The same applies to location if you are a bricks and mortar retailer.
  2. You may be able to hang up the closed sign on your shop door but on social media the customer expects the shop to always be open. Be clear if you are going offline at the end of the day so customer’s expectations are managed. But remember to go through all your mentions and comments first thing the next day.
  3. Posting a steady stream of sales messages isn’t very interesting or engaging for your customers so balance them out with posts that inform, inspire or entertain. Remember you are building your retail brand.
  4. As well as brand building your social media account will naturally become a customer service channel. Expect compliments, which you should retweet, and complaints which should be responded to as quickly as you are able.
  5. A great way to build a relationship is to be helpful and answer the questions that customers have before they even realise they need to ask them.
  6. If you are a local retailer, make sure you follow and support other retailers in your neighbourhood. By paying it forward and supporting them, they are much more likely to do the same for you.
  7. By searching for your keywords on social media you will find conversations happening around your products or niche. Join in the conversations, offering your point of view and advice, and those accounts will remember you in the future. It’s not just sales, it is brand awareness.
  8. As a retailer, you wouldn’t rush to open more shops before your first shop was profitable. Consider social media platforms as stores; get the first one right and working well for you before you commit more resources to another platform.
  9. Get your smartphone out and take some photos of your store, your shop front, your staff, your products. Tweets and posts with images are proven to attract more engagement and be shared more often and by including the occasional photo of your store staff, customers will feel like they are building a relationship with you.
  10. If you get stuck for things to post, talk about what is happening in your shop today, a window refresh, a new display, a new product, a surprise bestseller. Customers love to hear what’s going on without being sold to.

This hardly scrapes the surface of how retailers can use social media to connect with their customers but I hope offers some ideas on what you can do, starting today.

For a review of your social media marketing from a retailer’s perspective, please get in touch by
email , by phone or tweet me.