60+ Social Media Ideas for September 2019

How can it be September already? If you have been caught on the hop, (we did have a summer, right?), here is your solution to planning your social media content for September 2019.

60+ Social Media Ideas for September 2019

It’s always worth hopping on board with a few trending hashtags or topics to get a bit of exposure to audiences that you wouldn’t ordinarily find. We don’t suggest your entire content is created from this list because we know you’ll have plenty to talk about when you think about it.

  • Like the new range of products you are launching for Christmas (sorry for mentioning the C-word).
  • Like the new staff member that has a really interesting hobby.
  • Like the local event that will be bringing lots of people to your town.
  • Like the really silly thing that happened today.



So this is about filling in a few days of content to get you started in your social media planning for September.



Social Media post ideas for September 2019

September: Sourdough September, Organic September,

1st: Ginger Cat Appreciation Day, Letter Writing Day, Love Lamb Week

2nd: Zero Waste Week

3rd: Skyscraper Day, Welsh Rarebit Day

4th: Global Talent Acquisition Day

5th: Cheese Pizza Day, International Day of Charity

6th: National Read a Book Day

7th: World Salami Day, World Beard Day. Buy a Book Day. Beer Lovers Day

8th: Hug Your Hound Day, International Literacy day, Star Trek Day

9th: Teddy Bear Day, Emergency Services Day UK

10th: Swap Ideas Day

11th: Make Your Bed Day

12th: National Day of Encouragement, Video Games Day

13th: Roald Dahl Day, Blame Someone Else Day, Defy Superstition Day, Heritage Open Days

14th: National Quiet Day, Full Moon

15th: Wife Appreciation Day

16th: International Day For Preservation of the Ozone Layer, National Coding Week, National Eczema Week, National Spa Week, Jeans For Genes Day (till 20th Sept)

17th: International Country Music Day

18th: National Respect Day

19th: International Talk Like A Pirate Day

20th: Rugby World Cup Starts, Great British Beach Clean up, National Doodle Day,

21st: World Gratitude Day, British Food Fortnight

22nd: Hobbit Day, World ‘Car-Free’ Day, White Chocolate Day

23rd: National Recycling Week, National Eye Health Week, Bike To School Week

24th: Punctuation Day

25th: National Fitness Day, Physiotherapy Day

26th: European Day of Languages

27th: Worlds Biggest Coffee Morning, World Tourism Day, Hug a Vegetarian Day

28th: Athletics World Championships starts, Shetland Wool Week

29th: World Heart Day

30th: International Podcast Day

Are there any national awareness days that we’ve missed that you think are useful for small businesses? Let us know in a comment or find us on Facebook, Twitter or Instagram, tag us and let us know.

What to post on social media – January 2019 Edition

Happy New Year and welcome to the first social media ideas list of the year!

Social Media Fresh Start

We start a new year with a fresh clean slate, start as we mean to go on, and your social media shouldn’t be an exception. This is why you absolutely need to get into good habits from day one.

What do we mean by good social media habits? 

We mean, follow a simple process that makes forming these new habits easy. It only takes 3 weeks to form a new habit so by the end of January, by following these simple guidelines, your social media marketing can be running smoothly and effectively and starting to generate customers for your business.

There are 3 steps to forming good social media habits:

  1. Connect
  2. Converse
  3. Create

Social Media Habit 1: Connect

Knowing your target customer is key to this stage of habit forming. Investing initially in customer research to really nail who it is that you are selling to is vital for a successful social media strategy. When you know who they are, it’s indescribably easier to find them!

Social Media Habit 2: Converse

Social media is a channel for communication and by that, we don’t mean broadcasting. It’s not about posting for the sake of posting. Engagement is the key measure of a successful marketing campaign but why would anyone engage with you if they get nothing back?

Social media Habit 3: Create

Now the conversation is flowing with the right customers, you can create content that they will love and want to consume.

Makes sense?

Over the next few weeks we will go into more detail about each of these habits but for now, because we know how tricky it is to think of what to post some days, here is a list of social media prompts for each day of January. Some may be weird! Some may be thought-provoking and some may be completely on point for your brand and your customer. So have a delve and start making plans to include them in your social media marketing this month.

Social Media post ideas for January 2019

January: Dry January, Veganuary, Ginuary

1st: New Years Day, National Hangover Day

2nd: National Buffet Day, Appreciate Your Personal Trainer Day, Run it up the flagpole and see who salutes it Day

3rd: Festival of Sleep Day

4th: World Braille Day, National Spaghetti Day, National Trivia Day

5th: National Bird Day, National Whipped Cream Day

6th: National Cuddle Up Day, National Shortbread Day, National Technology Day

7th National Tempura Day, National Bobblehead Day

8th: National English Toffee Day, National BubbleBath Day, National Argyle Day

9th: National Apricot Day

10th: National Cut Your Energy Costs Day

11th: National Human Trafficking Awareness Day, national Milk Day, National Step In A Puddle and Splash Your Friends Day, Paget’s Awareness Day

12th: National Curried Chicken Day, National Pharmacist Day, National Vision Board Day

13th: National Rubber Duck Day, National Sticker Day, National Sunday Supper Day

14th: National Dress Your Pet Day, National Clean Your Desk Day

15th: National Hat Day, National Strawberry Ice Cream Day

16th: Blue Monday, National Nothing Day

17th: Get To Know Your Customers Day

18th: Winnie The Pooh Day, National Peking Duck Day

19th: National Popcorn Day

20th: Cheese Lovers Day, National DJ Day

21st: National Hug Day, Squirrel Appreciation Day, Martin Luther King Day

22nd: National Blondie Brownie Day

23rd: National Pi Day, National Handwriting Day

24th: National Compliment Day, National Peanut Butter Day

25th: Burns Night, National Opposite Day, Community Manager Appreciation Day, World Religion Day

26th: Big Garden Bird Watch, Australia Day, National Green Juice day

27th: National Chocolate Cake Day, Holocaust Memorial Day

28th: National have Fun At Work Day, Bubble Wrap Appreciation Day

29th: National Puzzle Day

30th: National Storytelling Week, National Croissant day

31st: National Backward Day, Young Carers Awareness Day, National Bug Busting Day, National Inspire Your Heart With Art Day

Use the calendar of social media ideas here, plan your content and start to form the good habits that will deliver results for your business. But don’t forget to keep an eye on your notifications so you don’t miss an opportunity to engage with your audience.

Are there any national awareness days that we’ve missed that you think are useful for small businesses? Let us know in a comment or find us on Facebook, Twitter or Instagram, tag us and let us know.

What to post on social media – December 2018 Edition

Stuck for content ideas for December 2018?

Understandable! So much of the content you will come across through December is focussed on sales.

Buy this! No, buy this!

And it is easy to get sucked in and join the rush to get your stock in front of your customers. That will get you some sales (probably), but you will be fighting for space in the social media newsfeed with every other business seeing who shouts the loudest.

Make December the month where you stand out with content that gets you noticed for more than just price and a tenuous link to Christmas with our guide of social media post ideas and awareness days.


If you follow us on social media too you will be treated to a Seasonal Social Short video with a post prompt, a top social media marketing tip and a shout out for a business that we think does social well.

Social Media post ideas for December 2018

Saturday 1st December: Small Business Saturday UK; Tree Dressing Day; Decembeard

Sunday 2nd December: 1st human heart transplant 1967, Hannukah

Monday 3rd December: International Day of Disabled Persons; 3D Printing Day

Tuesday 4th December: Wear Brown Shoes Day; National Cookie Day

Wednesday 5th December: International Volunteers Day; Day of the Ninja

Thursday 6th December: St Nicholas Day; Microwave Oven Day

Friday 7th December: Faux Fur Friday; Letter Writing Day

Saturday 8th December: National Brownie Day; Pretend to be a Time Traveller Day

Sunday 9th December: Christmas Card Day; Coronation Street first broadcast on ITV 1960

Monday 10th December: Nobel Prize Day; Dewey Decimal System Day

Tuesday 11th December: International Mountain Day; Unicef established 1946

Wednesday 12th December: Gingerbread House Day

Thursday 13th December: Violin Day

Friday 14th December: Buy a Christmas Tree Day; Christmas Jumper Day

Saturday 15th December: International Tea Day

Sunday 16th December: Chocolate Covered Anything Day

Monday 17th December: Wright Brothers Day

Tuesday 18th December: Answer The Phone Like An elf day; Last day for 2nd class post

Wednesday 19th December: Underdog Day

Thursday 20th December: International Re-gifting day; Sangria Day; Last 1st class post Day

Friday 21st December: International Dalek Remembrance Day; Crossword Puzzle Day

Saturday 22nd December: 70mph speed limit introduced to motorways 1965

Sunday 23rd December: Panic Shopping Day; Festival of Winter Walks

Monday 24th December: Christmas Eve; Eggnog Day

Tuesday 25th December: Christmas Day

Wednesday 26th December: Boxing Day; Thank you Note Day

Thursday 27th December: No Interruptions Day; Fruitcake Day

Friday 28th December: Card Playing day

Saturday 29th December: Pepper Pot Day

Sunday 30th December: Bicarbonate of Soda Day; Bacon Day

Monday 31st December: New Year’s Eve; Make Up Your Mind Day

We’ve created this list to help inspire your content for Facebook, Twitter and Instagram posts. However, you may find some of the suggestions are a bit “out there” but don’t dismiss them just yet… Just take a look at Innocent Drinks social marketing and see how they use their brand values to make just about anything relevant to their audience like this Black Friday post on Facebook.

Remember our #1 rule: Social media marketing isn’t about selling, it is about being helpful, inspiring, entertaining and memorable for your audience.

Plan Your Social Media Content

Use the calendar of social media ideas here, plan your content and rock your marketing. Keep an eye on your notifications so you don’t miss an opportunity to engage with your audience and become a broadcaster rather than an active participant.

Are there any national awareness days that we’ve missed that you think are useful for small businesses? Let us know in a comment or find us on Facebook, Twitter or Instagram and tag us.

What to post on social media when you don’t know what to post on social media

November 2018 edition

When you are stuck for content, our list of social media post ideas and awareness days for November 2018 will keep your social media marketing flowing.

What to post on social media november 2018

Question: What’s the Number one problem we hear when it comes to social media marketing?

Answer: “I don’t know what to post!”

We get it; Writer’s block happens to the best of us, especially when you have a million other things going on in your business. Sometimes, creativity just doesn’t ‘flow’.

If that is happening to you there are a couple of things that we suggest.

  • Do something different. If you keep hitting a blank wall doing what you normally do, do something different, go somewhere different, read something different, talk to someone different. Inspiration can come at any moment but you have to be open to it.
  • Check out the competition. What are your competitors doing to attract attention at the moment? We are NOT saying copy them because that’s not ethical. We are saying be inspired by what they are doing. Go to the explore button on Twitter and Instagram and see what posts are attracting the most attention.
  • Ask your audience. If you can’t think what your audience would want to read or see, ask them. Use polls, graphics, images, film a quick video or just ask using plain text and you’ll be amazed at what they come back with.
  • Use a social media calendar of prompts (*cough) like this one 👇

Social Media post ideas for November 2018

Nov 2018
World Vegan Day;
Men Make Dinner Day
Fountain Pen Day;
Devilled Egg Day
National Sandwich Day
Use Your Common-sense Day;
Roast Dinner Day
Bonfire Night;
Love Your Red Hair Day
Saxophone DayNational Stress Awareness Day;
Hug a Bear Day
National Cappuccino Day;
Cook Something Bold Day
British Pudding DayRemembrance Day
Armistice Day;
Origami Day
Anti-Bullying Week;
Sugar Awareness Week
World Kindness DayWorld Diabetes DayClean Your Fridge DayNational Button DayGuinness World Record Day; Homemade Bread Day
Children In Need Appeal;
Mickey Mouse Birthday
Road Safety Week;
International Men’s Day
Universal Children’s Day;
Name your PC Day
World Hello Day;
National Gingerbread Day
ThanksgivingBuy Nothing Day;
Black Friday
Small Business Saturday;
Celebrate Your Unique Talent Day
Stir-up SundayCyber Monday;
Cake Day
National Tree Week;
Giving Tuesday
French Toast DayElectronic Greetings DaySt Andrew’s Day

We’ve created a quick list to help inspire your content for Facebook, Twitter and Instagram posts. Obviously, you all have very different businesses targeting different audiences so hands up, some of these will not be relevant to your audience and we admit, some are even a bit ‘left field’ but don’t dismiss them just yet…

Remember our #1 rule: Social media marketing isn’t about selling, it is about being helpful, inspiring, entertaining and memorable for your audience.

With that in mind, there might just be something on the list that IS just what your audience wants to see even if they didn’t realise it!

Here are a few examples:


Movember (Men’s health month)

If you’re male, have male employees or have male clients (so that’s all of you, right?), then mentioning Movember in your social media marketing probably IS relevant and appropriate as long as you maintain your brand tone of voice.

NaNoWriMo (National Novel Writing Month)

Do you sell stationery? Do you have a coffee shop? Perhaps you have an aspiring writer in your team? Here is an opportunity to promote a product, create a community around your space or humanise your brand through your team.

clean your fridge day

Clean your Fridge Day (November 15th)

Do you have a kitchen on your business premises? What do the contents of your fridge tell us about your team? Are you eco-warriors? What eco-cleaning products do you use to clean your fridge? If you sell fashion, what was ‘on trend’ the last time you cleaned your fridge?!

Don’t be scared to poke fun at yourself, because remember, there’s no such thing as bad PR.

Being ‘human’ is the best way to let your audience see the real you (and they’re more likely to want to engage). It may sound corny, but it’s true: People buy from people.

Get Planning

To save time over the month, take this list, plan what content you want to share and get ahead of the game and schedule some of it in advance. In the space of an hour or two, you will have a month’s content planned, produced and scheduled leaving you to get on with running your business.

The only thing we are bound to say is to keep an eye on your accounts and be sure to respond to replies and reactions as they happen. Social media is a platform for conversation not for broadcasting.

Do you have your eye on any national awareness days that aren’t mentioned here? There are plenty to choose from and if that isn’t enough to fuel your social media machine you can also explore onthisday.com which gives you plenty of scope for celebrating important dates in history that could be perfect for your audience.

Is there an awareness day that you want to really shout about? Let us know by tagging us, messaging us or mentioning us and we will give it a boost through our social media accounts too.

Is Effective Social Media Marketing On Your Christmas Wish List?


OK, we’re going to mention THE C WORD… CHRISTMAS!    

Have you thought about how your business is going to promote its Christmas offering through social media yet?

If you haven’t, STOP AND READ THIS!

We’re entering the noisiest part of the year for promotional and marketing activity, so you need to start planning your social media marketing NOW if you want to cut through the Christmas noise and plant your brand in the minds of your customers.

Great social media marketing is about INSPIRING rather than selling.

It’s about earning the trust of your customers by creating content that’s engaging, informative and entertaining.

The ‘hard sell’ simply doesn’t work if you want to have integrity and longevity with your customer base.

christmas social media ideas

Our Top tips for effective Social Media Marketing this Christmas:

  • Plan ahead: write your content in advance to ensure that it supports your core marketing messages
  • Post consistently: schedule your content ahead of time, so that your followers get regular posts (rather than a flurry of them when you happen to be on your phone)
  • Decide on frequency: Facebook, Instagram and Twitter benefit from different amounts of content.
  • Build in time for engagement: ‘like’ others posts & respond to/acknowledge comments on your posts (people DO notice)
  • Do some “Social listening” look for key words that relate to your product & respond accordingly. It could put you ahead of the competition.

If you’re a retailer, for example, you might want to create posts about:

  • Your Christmas range (with a few hints about what’s included)
  • How to wrap gifts (sharing a tutorial from another account is fine).
  • Christmas day hosting tips & tricks
  • Partywear inspiration
  • Christmas funnies (if they relate to your product or brand)

Christmas social media gift wrapped

Still not sure about what to post?

Why not give us your email address (& subscribe to our emails) and we’ll send you our FREE Social Media content planner.

If you’ve still got questions, we can go deeper and help you on a 1-2-1 level.

We can SHOW YOU how to:

  • Create effective content (that’s inspiring)
  • Schedule that content (so you’re ahead of the game)
  • Run an effective Facebook Ad Campaign (so you don’t waste precious budget)
  • Utilise keywords properly (so that you’re hitting all the right SEO notes)

So if effective social media marketing is on your Christmas wish-list GET IN TOUCH WITH US (sooner rather than later).


Santa’s little (Social Media) helpers!

Social Media doesn’t take a holiday

pink inflatable flamingoHow are those holiday plans coming along? Have you booked your flights and accommodation? Is your holiday money sorted? Have you been bikini shopping? No need to answer that!

Summer holidays are looked forward to for months on end but as a small business owner, while you are away, chances are your business takes a holiday too. When you return from your holiday, how long does it take to get back on track? A day, a few days, a few weeks?

How long does it take for your social media activity to pick up again and your marketing to start landing?

Breaking news… social media doesn’t take a holiday.

While you are sunning yourself by the pool, taking in the sights and wining and dining, you are missing sales opportunities, customer service requests and new deals if you aren’t keeping an eye on your social media.

But it doesn’t have to be that way.

You could ensure all your social media account notifications are switched on and check in 2 or 3 times a day to reply to questions, search your keywords, see what the competition are doing, create new content for your audience and chat to some new contacts.

So what’s it to be? Do nothing and enjoy some well-earned rest, or keep checking in and not really relax?

Clue: doing nothing is not an option. Customers will go elsewhere. Facebook response time will drop affecting where you appear in the search results, and your brand reputation could be damaged by poor customer service.

Solution: you could get a social media sitter for your holiday.

Yes, it is a thing, at least it is now.

You can go on holiday safe and secure in the knowledge that your social media is being managed professionally, your customers are not being left hanging and when you return you will have a list of prospects that are expecting you to contact them.

Doesn’t that sound relaxing?

If you are planning a holiday and relishing your precious time away, let Retail Post take care of your social media.

We can post content for you, engage with your followers, monitor your brand mentions and, in short, ensure that your social media marketing doesn’t falter while you are away and your audience remain engaged.

If this sounds preferable to a social media account lying dormant, get in touch with one of the team today and book your social media holiday, from just £125 per week.

Increase your ROI at events using Social Media

increase ROI at events using social media

Let’s be honest, exhibiting at an event is expensive; the bigger the show, the bigger the opportunity, the higher the cost and the more pressure to deliver a return on investment. Have you thought about how social media can increase your return on investment at the event? Read more