Social Media Archives

What to post on Social Media in December 2019

November 29, 2019/in Getting Started, Social Media /by Alison Pike

Quick poll.

Who is feeling smug about their Christmas planning skills and ability to hide presents in the house so no one will find them before 25th December?
Who has organised the avalanche of Black Friday and Cyber Monday emails into content appropriate folders and has a clear inbox?
And who knows exactly what they are going to post on their social media accounts through December?

3 out of 3?

OK, you win. Consider yourself the star on top of the Christmas tree.

Less than 3? If it is one of the first two questions that has let you down, we suggest writing a list and start ticking some things off (and don’t forget to add batteries and sellotape to the list. Always forget the sellotape).

If it is the last question that left you facepalming and thinking if only there was a simple list I could use to give me ideas of what to post on your social media in December, guess what?

Say hello to your handy list of awareness days for December 2019.

Go ahead, consider it our gift to you.

Social media post ideas for December 2019

December – Tie Month, Human Rights Month, Operation Santa Paws Month, Decembeard

1^st – World Aids Day, Advent starts, Walt Disney Day, Christmas Lights Day, Tree Dressing Day

2^nd – Cyber Monday, National Mutt Day

3^rd – International Day of Persons With Disabilities, Make a Gift Day, Giving Tuesday, First public demonstration of Neon lights 1910, 3D Printing Day

4^th – Santa List Day, Cookie Day, National Sock Day, Wildlife Conservation Day

5^th – International Volunteers Day, World Soil Day, International Ninja Day

6^th – St Nicholas Day, Faux Fur Friday

7^th – Small Business Saturday UK, Ear Muff Day, Letter Writing Day, National Rhubarb Vodka Day

8^th – National Chocolate Brownie Day, Pretend to be a Time Traveller Day, National Christmas Tree Day

9^th – Christmas Card Day, Green Monday, National Pastry Day, Illumination Street Week

10^th – Human Rights Day, International Animal Rights Day, Dewey Decimal System Day, National Lager day

11^th – International Mountain Day, National App Day

12^th – Poinsettia Day, Gingerbread House Day, Full Moon

13^th – National Cocoa Day, Violin Day, Lost and Found Day, National Ice Cream Day, National Salespersons Day, Christmas Jumper Day

14^th – Monkey Day, Gingerbread Decorating Day, Free Shipping Day

15^th – International Tea Day, Cat Herders Day, National Cupcake Day, National Wear Your Pearls Day

16^th – Day of Reconciliation, National Chocolate Covered Anything Day, Stupid Toy Day

17^th – National Maple Syrup Day, Wright Brothers Day, 40 years ago 1st episode of The Simpsons aired

18^th – International Migrants Day, Bake Cookies Day, Answer The Phone Like an Elf Day

19^th – Regifting Day, Look for an Evergreen Day, Holly Day, National Oatmeal Muffin Day

20^th – Go Caroling Day, Festival Of Winter Walks, Dot your I’s Day, Underdog Day

21^st – International Dalek Remembrance Day, Humbug Day, Crossword Puzzle Day, Phileas Fogg Win A Wager Day

22^nd – Winter Solstice, Don’t Make Your Bed Day, National Kiwi Fruit Day, National Short Story Day

23^rd – Start of Hannukah, Festivus

24^th – Christmas Eve, Eggnog Day, Last Minute Shoppers Day

25^th – Christmas Day, No “L” Day

26^th – Boxing Day, National Thank You Note Day

27^th – National Fruitcake Day

28^th – Call a Friend Day, National Card Playing Day

29^th – National Pepper Pot Day, Still Need To Do Day

30^th – National Bicarbonate of Soda Day, Bacon Day

31st – New Year’s Eve, National Champagne Day, Make Up Your Mind Day, No Interruptions Day

Are there any national awareness days that we’ve missed that you think are useful for small businesses? Let us know in a comment or find us on Facebook, Twitter or Instagram, tag us and let us know.

What to post in November 2019

October 28, 2019/in Getting Started, Social Media /by Alison Pike

Hang on…. How is it November already?!

October went a little like this:

Bake-off one-liners and ties are back on-trend.
We survived half-term (just).
Halloween treats eaten by the 25^th
We gained an hour to waste procrastinating about whether to buy more Halloween treats or not.
Rugby featured heavily
It rained. A lot.

And (hopefully) you had a great month of sales.

Now it’s time to start planning your activity for what’s left of this year so that your followers and customers can engage with you, your brand and your product/service.

Great social media marketing results in ‘meaningful interactions’, so it’s essential to think about what will be interesting and relevant to YOUR audience. We also recommend mixing up your content, so that it’s a healthy mix of factual, funny, thought-provoking, product-led and personality-led. Try and make it easy to relate to and easy to digest.

Below you will find some key events/themes for November, some of which will inspire you for your social media marketing.

Just to be clear, we aren’t suggesting you use each and every one of these ideas.

a) because they won’t all be relevant to your audience

b) your social accounts will be saturated and your engagement rate will drop

c) you will have not time left to actually run your business.

Here we go!

Social media post ideas for November 2019

November – Movember, Novel Writing Month, World Vegan Month, Peanut-Butter Lover’s Month, Men’s Health Awareness Month

1^st – Author’s Day, World Vegan Day, All Saint’s Day

2^nd – Book Lover’s Day, Rugby World Cup final

3^rd – National Sandwich Day, Cliché day,

4^th – International Stress Awareness Week, Common Sense Day

5^th – Bonfire night, Love Your Red Hair Day

6^th – International Stress Awareness Day

7^th – Hug a Bear Day, International Stout Day

8^th – World Gift Day, Cappucino Day, Guinness World Record Day,

9^th – World Freedom Day,

10^th – Remembrance Sunday, International Tongue Twister Day

11^th – Origami Day, Singles Day

12^th – Full moon

13^th – World Kindness Day

14^th – World Quality Day, Loosen Up Lighten Up Day

15^th – National Bundt Day, National Clean Out Your Fridge Day, I Love To Write Day

16^th – National Button Day, Fast Food Day, International Games Day

17^th – Homemade Bread Day

18^th – Self-care Week, Princess Day, Mickey Mouse Day

19^th – International Men’s Day, Play Monopoly Day, World Toilet Day, Women Entrepreneurship Day

20^th – Universal Children’s Day

21^st – World Hello Day, Beaujolais Nouveau Day, Social Enterprise Day

22^nd – Go for a ride Day

23^rd – Espresso Day, Family Volunteer Day, Dr Who Day

24^th – Stir-up Sunday, Celebrate Your Unique Talent Day,

25^th – Blasé Day

26^th – National Cake Day,

27^th – National Jukebox Day

28^th – French Toast Day, Thanksgiving, Red Planet Day

29^th – Black Friday, Buy Nothing Day, Customer Is Wrong Day

30^th – Climate Action Day, You’re Welcome Day, St Andrew’s Day,

Are there any national awareness days that we’ve missed that you think are useful for small businesses? Let us know in a comment or find us on Facebook, Twitter or Instagram, tag us and let us know.

Your Social Media Content Plan For October 2019

October 1, 2019/in Getting Started, Social Media /by Alison Pike

October problems:

Wet and warm so no coat feels right.
Trying to find the optimum moment to go for an Autumn walk before the freshly fallen crisp leaves turn to mulch.
Being prepared and looking up how to change the clock on the cooker for when the clocks change, only to realise you gave up in March and it will be right again.
Trying to think of stuff to post on your Facebook business page.

Sorry we can’t help with the first 3, but that last one on your list, consider it solved.

Coming right up is a list of awareness days, holidays, hashtags that will be trending on specific days in October.

Sometimes it’s hard to think about what you could be posting so thinking beyond what is immediately in front of you and getting inspiration from what your audience might be thinking about is a great place to start.

We know some of these ideas are a bit left field and may not sit with your audience, your business or your industry, but we aren’t suggesting you do every single one of them. After all, it is about timeliness and being relevant and not about setting a new Facebook business page record for the most posts in a month!

So let’s get started!

Social Media post ideas for October 2019

October: Breast Cancer Awareness Month, Dyslexia Awareness Month, Fair Trade Month, Mental Health Month, The Big Draw, Go Sober for October, Oktoberfest

1st: International Coffee Day, World Vegetarian Day, National Cake Week, Less than Perfect Day, CD Player Day, Homemade Cookie Day

2nd: Random Acts of Poetry Day, World Architecture Day

3rd: National Boyfriend Day, National Poetry Day, Look at the Leaves Day, Techies Day

4th: World Space Week, World Animal Day, World Smile Day, Byte Night, No Disposable Cup Day

5th: World Teachers Day, International Astronomy Day, Do Something Nice Day, James Bond Day, National Storytelling Day

6th: Mad Hatter Day, National Badger Day, Grandparent’s Day

7th: Libraries Week, National Curry Week, Wool Week, World Day of Bullying Prevention, National Work Life Week, Humphreys Pyjama Week, National Braille Week

8th: World Octopus Day, Ada Lovelace Day

9th: World Post Day

10th: World Mental Health Day, World Porridge Day, World Homeless Day, World Sight Day, National Handbag Day

11th: National Coming Out Day, International Day of the Girl, World Egg Day

12th: National Farmers Day, World Arthritis Day

13th: National No Bra Day, Full Moon, Train your Brain Day, National Album Day, International Skeptics Day, International Plain Language Day, Good Samaritan Day, National Yorkshire Pudding Day

14th: Be Bald and Free Day, National School Meals Week, National Adoption Week, Chocolate Week

15th: Face Your Fears Day, National Cake Decorating Day, Global Handwashing Day, National Baking Week, National Pug Day, National Mushroom Day

16th: World Food Day, National Department Store Day, National Dictionary Day, National Learn a Word Day, Steve Jobs Day

17th: Conflict Resolution Day, National Parents Week, World Students Day, World Values Day, Spreadsheet Day

18th: Anti-slavery Day, No Beard Day, World Menopause Day, Global Champagne Day

19th: International Gin and Tonic Day, Evaluate Your Life Day, Wear It Pink, Get to Know Your Customers Day

20th: International Sloth Day, World Osteoporosis Day

21st: Apple Day, Clean Your Virtual Desktop Day, Reptile Awareness Day

22nd: National Nut Day, International Stammering Awareness Day

23rd: 18th anniversay of the Apple iPod (2001)

24th: United Nations Day, World Polio Day, World Development Information Day

25th: World Pasta Day, International Artists Day

26th: Make a Difference Day

27th: National Mentoring Day, Divali Starts, Black Cat Day, Mother In Law Day, Sylvia Plath Day

28th: Daylight Saving Time ends, UK Sausage Week, International Animation Day

29th: Internet Day, National Cat Day

30th: Buy a Doughnut Day, Mischief Night, Checklist Day

31st: Halloween, Day of the Dead, Magic Day, World Cities Day, Museums at Night Festival

Are there any national awareness days that we’ve missed that you think are useful for small businesses? Let us know in a comment or find us on Facebook, Twitter or Instagram, tag us and let us know.

60+ Social Media Ideas for September 2019

August 29, 2019/in Getting Started, Social Media /by Alison Pike

How can it be September already? If you have been caught on the hop, (we did have a summer, right?), here is your solution to planning your social media content for September 2019.

It’s always worth hopping on board with a few trending hashtags or topics to get a bit of exposure to audiences that you wouldn’t ordinarily find. We don’t suggest your entire content is created from this list because we know you’ll have plenty to talk about when you think about it.

Like the new range of products you are launching for Christmas (sorry for mentioning the C-word).
Like the new staff member that has a really interesting hobby.
Like the local event that will be bringing lots of people to your town.
Like the really silly thing that happened today.

Yes?

Good.

So this is about filling in a few days of content to get you started in your social media planning for September.

Social Media post ideas for September 2019

September: Sourdough September, Organic September,

1st: Ginger Cat Appreciation Day, Letter Writing Day, Love Lamb Week

2nd: Zero Waste Week

3rd: Skyscraper Day, Welsh Rarebit Day

4th: Global Talent Acquisition Day

5th: Cheese Pizza Day, International Day of Charity

6th: National Read a Book Day

7th: World Salami Day, World Beard Day. Buy a Book Day. Beer Lovers Day

8th: Hug Your Hound Day, International Literacy day, Star Trek Day

9th: Teddy Bear Day, Emergency Services Day UK

10th: Swap Ideas Day

11th: Make Your Bed Day

12th: National Day of Encouragement, Video Games Day

13th: Roald Dahl Day, Blame Someone Else Day, Defy Superstition Day, Heritage Open Days

14th: National Quiet Day, Full Moon

15th: Wife Appreciation Day

16th: International Day For Preservation of the Ozone Layer, National Coding Week, National Eczema Week, National Spa Week, Jeans For Genes Day (till 20th Sept)

17th: International Country Music Day

18th: National Respect Day

19th: International Talk Like A Pirate Day

20th: Rugby World Cup Starts, Great British Beach Clean up, National Doodle Day,

21st: World Gratitude Day, British Food Fortnight

22nd: Hobbit Day, World ‘Car-Free’ Day, White Chocolate Day

23rd: National Recycling Week, National Eye Health Week, Bike To School Week

24th: Punctuation Day

25th: National Fitness Day, Physiotherapy Day

26th: European Day of Languages

27th: Worlds Biggest Coffee Morning, World Tourism Day, Hug a Vegetarian Day

28th: Athletics World Championships starts, Shetland Wool Week

29th: World Heart Day

30th: International Podcast Day

Are there any national awareness days that we’ve missed that you think are useful for small businesses? Let us know in a comment or find us on Facebook, Twitter or Instagram, tag us and let us know.

What to post on social media – January 2019 Edition

January 2, 2019/in Getting Started, Social Media /by Alison Pike

Happy New Year and welcome to the first social media ideas list of the year!

We start a new year with a fresh clean slate, start as we mean to go on, and your social media shouldn’t be an exception. This is why you absolutely need to get into good habits from day one.

What do we mean by good social media habits?

We mean, follow a simple process that makes forming these new habits easy. It only takes 3 weeks to form a new habit so by the end of January, by following these simple guidelines, your social media marketing can be running smoothly and effectively and starting to generate customers for your business.

There are 3 steps to forming good social media habits:

Connect
Converse
Create

Social Media Habit 1: Connect

Knowing your target customer is key to this stage of habit forming. Investing initially in customer research to really nail who it is that you are selling to is vital for a successful social media strategy. When you know who they are, it’s indescribably easier to find them!

Social Media Habit 2: Converse

Social media is a channel for communication and by that, we don’t mean broadcasting. It’s not about posting for the sake of posting. Engagement is the key measure of a successful marketing campaign but why would anyone engage with you if they get nothing back?

Social media Habit 3: Create

Now the conversation is flowing with the right customers, you can create content that they will love and want to consume.

Makes sense?

Over the next few weeks we will go into more detail about each of these habits but for now, because we know how tricky it is to think of what to post some days, here is a list of social media prompts for each day of January. Some may be weird! Some may be thought-provoking and some may be completely on point for your brand and your customer. So have a delve and start making plans to include them in your social media marketing this month.

Social Media post ideas for January 2019

January: Dry January, Veganuary, Ginuary

1st: New Years Day, National Hangover Day

2nd: National Buffet Day, Appreciate Your Personal Trainer Day, Run it up the flagpole and see who salutes it Day

3rd: Festival of Sleep Day

4th: World Braille Day, National Spaghetti Day, National Trivia Day

5th: National Bird Day, National Whipped Cream Day

6th: National Cuddle Up Day, National Shortbread Day, National Technology Day

7th National Tempura Day, National Bobblehead Day

8th: National English Toffee Day, National BubbleBath Day, National Argyle Day

9th: National Apricot Day

10th: National Cut Your Energy Costs Day

11th: National Human Trafficking Awareness Day, national Milk Day, National Step In A Puddle and Splash Your Friends Day, Paget’s Awareness Day

12th: National Curried Chicken Day, National Pharmacist Day, National Vision Board Day

13th: National Rubber Duck Day, National Sticker Day, National Sunday Supper Day

14th: National Dress Your Pet Day, National Clean Your Desk Day

15th: National Hat Day, National Strawberry Ice Cream Day

16th: Blue Monday, National Nothing Day

17th: Get To Know Your Customers Day

18th: Winnie The Pooh Day, National Peking Duck Day

19th: National Popcorn Day

20th: Cheese Lovers Day, National DJ Day

21st: National Hug Day, Squirrel Appreciation Day, Martin Luther King Day

22nd: National Blondie Brownie Day

23rd: National Pi Day, National Handwriting Day

24th: National Compliment Day, National Peanut Butter Day

25th: Burns Night, National Opposite Day, Community Manager Appreciation Day, World Religion Day

26th: Big Garden Bird Watch, Australia Day, National Green Juice day

27th: National Chocolate Cake Day, Holocaust Memorial Day

28th: National have Fun At Work Day, Bubble Wrap Appreciation Day

29th: National Puzzle Day

30th: National Storytelling Week, National Croissant day

31st: National Backward Day, Young Carers Awareness Day, National Bug Busting Day, National Inspire Your Heart With Art Day

Use the calendar of social media ideas here, plan your content and start to form the good habits that will deliver results for your business. But don’t forget to keep an eye on your notifications so you don’t miss an opportunity to engage with your audience.

Are there any national awareness days that we’ve missed that you think are useful for small businesses? Let us know in a comment or find us on Facebook, Twitter or Instagram, tag us and let us know.

What to post on social media – December 2018 Edition

November 30, 2018/in Social Media /by Alison Pike

Stuck for content ideas for December 2018?

Understandable! So much of the content you will come across through December is focussed on sales.

Buy this! No, buy this!

And it is easy to get sucked in and join the rush to get your stock in front of your customers. That will get you some sales (probably), but you will be fighting for space in the social media newsfeed with every other business seeing who shouts the loudest.

Make December the month where you stand out with content that gets you noticed for more than just price and a tenuous link to Christmas with our guide of social media post ideas and awareness days.

If you follow us on social media too you will be treated to a Seasonal Social Short video with a post prompt, a top social media marketing tip and a shout out for a business that we think does social well.

Social Media post ideas for December 2018

Saturday 1st December: Small Business Saturday UK; Tree Dressing Day; Decembeard

Sunday 2nd December: 1st human heart transplant 1967, Hannukah

Monday 3rd December: International Day of Disabled Persons; 3D Printing Day

Tuesday 4th December: Wear Brown Shoes Day; National Cookie Day

Wednesday 5th December: International Volunteers Day; Day of the Ninja

Thursday 6th December: St Nicholas Day; Microwave Oven Day

Friday 7th December: Faux Fur Friday; Letter Writing Day

Saturday 8th December: National Brownie Day; Pretend to be a Time Traveller Day

Sunday 9th December: Christmas Card Day; Coronation Street first broadcast on ITV 1960

Monday 10th December: Nobel Prize Day; Dewey Decimal System Day

Tuesday 11th December: International Mountain Day; Unicef established 1946

Wednesday 12th December: Gingerbread House Day

Thursday 13th December: Violin Day

Friday 14th December: Buy a Christmas Tree Day; Christmas Jumper Day

Saturday 15th December: International Tea Day

Sunday 16th December: Chocolate Covered Anything Day

Monday 17th December: Wright Brothers Day

Tuesday 18th December: Answer The Phone Like An elf day; Last day for 2nd class post

Wednesday 19th December: Underdog Day

Thursday 20th December: International Re-gifting day; Sangria Day; Last 1st class post Day

Friday 21st December: International Dalek Remembrance Day; Crossword Puzzle Day

Saturday 22nd December: 70mph speed limit introduced to motorways 1965

Sunday 23rd December: Panic Shopping Day; Festival of Winter Walks

Monday 24th December: Christmas Eve; Eggnog Day

Tuesday 25th December: Christmas Day

Wednesday 26th December: Boxing Day; Thank you Note Day

Thursday 27th December: No Interruptions Day; Fruitcake Day

Friday 28th December: Card Playing day

Saturday 29th December: Pepper Pot Day

Sunday 30th December: Bicarbonate of Soda Day; Bacon Day

Monday 31st December: New Year’s Eve; Make Up Your Mind Day

We’ve created this list to help inspire your content for Facebook, Twitter and Instagram posts. However, you may find some of the suggestions are a bit “out there” but don’t dismiss them just yet… Just take a look at Innocent Drinks social marketing and see how they use their brand values to make just about anything relevant to their audience like this Black Friday post on Facebook.

Remember our #1 rule: Social media marketing isn’t about selling, it is about being helpful, inspiring, entertaining and memorable for your audience.

Plan Your Social Media Content

Use the calendar of social media ideas here, plan your content and rock your marketing. Keep an eye on your notifications so you don’t miss an opportunity to engage with your audience and become a broadcaster rather than an active participant.

Are there any national awareness days that we’ve missed that you think are useful for small businesses? Let us know in a comment or find us on Facebook, Twitter or Instagram and tag us.

What to post on social media when you don’t know what to post on social media

October 22, 2018/in Social Media /by Alison Pike

November 2018 edition

When you are stuck for content, our list of social media post ideas and awareness days for November 2018 will keep your social media marketing flowing.

Question: What’s the Number one problem we hear when it comes to social media marketing?

Answer: “I don’t know what to post!”

We get it; Writer’s block happens to the best of us, especially when you have a million other things going on in your business. Sometimes, creativity just doesn’t ‘flow’.

If that is happening to you there are a couple of things that we suggest.

Do something different. If you keep hitting a blank wall doing what you normally do, do something different, go somewhere different, read something different, talk to someone different. Inspiration can come at any moment but you have to be open to it.
Check out the competition. What are your competitors doing to attract attention at the moment? We are NOT saying copy them because that’s not ethical. We are saying be inspired by what they are doing. Go to the explore button on Twitter and Instagram and see what posts are attracting the most attention.
Ask your audience. If you can’t think what your audience would want to read or see, ask them. Use polls, graphics, images, film a quick video or just ask using plain text and you’ll be amazed at what they come back with.
Use a social media calendar of prompts (*cough) like this one ?

Social Media post ideas for November 2018

Nov 2018
Sun	Mon	Tues	Wed	Thurs	Fri	Sat
				1	2	3
				World Vegan Day; Men Make Dinner Day	Fountain Pen Day; Devilled Egg Day	National Sandwich Day
4	5	6	7	8	9	10
Use Your Common-sense Day; Roast Dinner Day	Bonfire Night; Love Your Red Hair Day	Saxophone Day	National Stress Awareness Day; Hug a Bear Day	National Cappuccino Day; Cook Something Bold Day	British Pudding Day	Remembrance Day
11	12	13	14	15	16	17
Armistice Day; Origami Day	Anti-Bullying Week; Sugar Awareness Week	World Kindness Day	World Diabetes Day	Clean Your Fridge Day	National Button Day	Guinness World Record Day; Homemade Bread Day
18	19	20	21	22	23	24
Children In Need Appeal; Mickey Mouse Birthday	Road Safety Week; International Men’s Day	Universal Children’s Day; Name your PC Day	World Hello Day; National Gingerbread Day	Thanksgiving	Buy Nothing Day; Black Friday	Small Business Saturday; Celebrate Your Unique Talent Day
25	26	27	28	29	30
Stir-up Sunday	Cyber Monday; Cake Day	National Tree Week; Giving Tuesday	French Toast Day	Electronic Greetings Day	St Andrew’s Day

We’ve created a quick list to help inspire your content for Facebook, Twitter and Instagram posts. Obviously, you all have very different businesses targeting different audiences so hands up, some of these will not be relevant to your audience and we admit, some are even a bit ‘left field’ but don’t dismiss them just yet…

Remember our #1 rule: Social media marketing isn’t about selling, it is about being helpful, inspiring, entertaining and memorable for your audience.

With that in mind, there might just be something on the list that IS just what your audience wants to see even if they didn’t realise it!

Here are a few examples:

Movember (Men’s health month)

If you’re male, have male employees or have male clients (so that’s all of you, right?), then mentioning Movember in your social media marketing probably IS relevant and appropriate as long as you maintain your brand tone of voice.

NaNoWriMo (National Novel Writing Month)

Do you sell stationery? Do you have a coffee shop? Perhaps you have an aspiring writer in your team? Here is an opportunity to promote a product, create a community around your space or humanise your brand through your team.

Clean your Fridge Day (November 15th)

Do you have a kitchen on your business premises? What do the contents of your fridge tell us about your team? Are you eco-warriors? What eco-cleaning products do you use to clean your fridge? If you sell fashion, what was ‘on trend’ the last time you cleaned your fridge?!

Don’t be scared to poke fun at yourself, because remember, there’s no such thing as bad PR.

Being ‘human’ is the best way to let your audience see the real you (and they’re more likely to want to engage). It may sound corny, but it’s true: People buy from people.

Get Planning

To save time over the month, take this list, plan what content you want to share and get ahead of the game and schedule some of it in advance. In the space of an hour or two, you will have a month’s content planned, produced and scheduled leaving you to get on with running your business.

The only thing we are bound to say is to keep an eye on your accounts and be sure to respond to replies and reactions as they happen. Social media is a platform for conversation not for broadcasting.

Do you have your eye on any national awareness days that aren’t mentioned here? There are plenty to choose from and if that isn’t enough to fuel your social media machine you can also explore onthisday.com which gives you plenty of scope for celebrating important dates in history that could be perfect for your audience.

Is there an awareness day that you want to really shout about? Let us know by tagging us, messaging us or mentioning us and we will give it a boost through our social media accounts too.

Is Effective Social Media Marketing On Your Christmas Wish List?

October 4, 2018/in Social Media /by Alison Pike

OK, we’re going to mention THE C WORD… CHRISTMAS!

Have you thought about how your business is going to promote its Christmas offering through social media yet?

If you haven’t, STOP AND READ THIS!

We’re entering the noisiest part of the year for promotional and marketing activity, so you need to start planning your social media marketing NOW if you want to cut through the Christmas noise and plant your brand in the minds of your customers.

Great social media marketing is about INSPIRING rather than selling.

It’s about earning the trust of your customers by creating content that’s engaging, informative and entertaining.

The ‘hard sell’ simply doesn’t work if you want to have integrity and longevity with your customer base.

Our Top tips for effective Social Media Marketing this Christmas:

Plan ahead: write your content in advance to ensure that it supports your core marketing messages
Post consistently: schedule your content ahead of time, so that your followers get regular posts (rather than a flurry of them when you happen to be on your phone)
Decide on frequency: Facebook, Instagram and Twitter benefit from different amounts of content.
Build in time for engagement: ‘like’ others posts & respond to/acknowledge comments on your posts (people DO notice)
Do some “Social listening” look for key words that relate to your product & respond accordingly. It could put you ahead of the competition.

If you’re a retailer, for example, you might want to create posts about:

Your Christmas range (with a few hints about what’s included)
How to wrap gifts (sharing a tutorial from another account is fine).
Christmas day hosting tips & tricks
Partywear inspiration
Christmas funnies (if they relate to your product or brand)

Still not sure about what to post?

Why not give us your email address (& subscribe to our emails) and we’ll send you our FREE Social Media content planner.

If you’ve still got questions, we can go deeper and help you on a 1-2-1 level.

We can SHOW YOU how to:

Create effective content (that’s inspiring)
Schedule that content (so you’re ahead of the game)
Run an effective Facebook Ad Campaign (so you don’t waste precious budget)
Utilise keywords properly (so that you’re hitting all the right SEO notes)

So if effective social media marketing is on your Christmas wish-list GET IN TOUCH WITH US (sooner rather than later).

Yours,

Santa’s little (Social Media) helpers!

Social Media doesn’t take a holiday

July 11, 2018/in Social Media /by Alison Pike

How are those holiday plans coming along? Have you booked your flights and accommodation? Is your holiday money sorted? Have you been bikini shopping? No need to answer that!

Summer holidays are looked forward to for months on end but as a small business owner, while you are away, chances are your business takes a holiday too. When you return from your holiday, how long does it take to get back on track? A day, a few days, a few weeks?

How long does it take for your social media activity to pick up again and your marketing to start landing?

Breaking news… social media doesn’t take a holiday.

While you are sunning yourself by the pool, taking in the sights and wining and dining, you are missing sales opportunities, customer service requests and new deals if you aren’t keeping an eye on your social media.

But it doesn’t have to be that way.

You could ensure all your social media account notifications are switched on and check in 2 or 3 times a day to reply to questions, search your keywords, see what the competition are doing, create new content for your audience and chat to some new contacts.

So what’s it to be? Do nothing and enjoy some well-earned rest, or keep checking in and not really relax?

Clue: doing nothing is not an option. Customers will go elsewhere. Facebook response time will drop affecting where you appear in the search results, and your brand reputation could be damaged by poor customer service.

Solution: you could get a social media sitter for your holiday.

Yes, it is a thing, at least it is now.

You can go on holiday safe and secure in the knowledge that your social media is being managed professionally, your customers are not being left hanging and when you return you will have a list of prospects that are expecting you to contact them.

Doesn’t that sound relaxing?

If you are planning a holiday and relishing your precious time away, let Retail Post take care of your social media.

We can post content for you, engage with your followers, monitor your brand mentions and, in short, ensure that your social media marketing doesn’t falter while you are away and your audience remain engaged.

If this sounds preferable to a social media account lying dormant, get in touch with one of the team today and book your social media holiday, from just £125 per week.

Increase your ROI at events using Social Media

January 25, 2017/in Events, Social Media /by Alison Pike

Let’s be honest, exhibiting at an event is expensive; the bigger the show, the bigger the opportunity, the higher the cost and the more pressure to deliver a return on investment. Have you thought about how social media can increase your return on investment at the event? Read more →

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