Facebook testing a Dislike button

What is the etiquette for acknowledging a post on Facebook that relays bad news?

a) Like the post but risk sounding callous or completely unsympathetic?

b) Write a comment, but that takes effort and could show more empathy than you really want to convey?

c) Ignore it, therefore showing no sympathy whatsoever?

Facebook are now testing a solution to the problem, a dislike button. No it is not a button to press when you don’t like the post, and it isn’t intended as a down-vote button to be incorporated into the mind warping Facebook algorythm either.

It is intended to be a button to show empathy with the post.

While this is great for the person faced with the dilemma of showing no sympathy or being misinterpreted as a callous soul, it does also reduce the likelihood of writing a comment.

And comments do help the Facebook algorithm. Likes are a bit lazy frankly, and don’t carry the same weight as a comment when Facebook decides where to place your post in the news feed.

Just a thought when you a using your business page to post the sad news that the office plant has finally died.

 

Facebook dislike button

 

If you need any help in boosting your Facebook reach, get in touch for a no-nonsense, jargon free review.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your e-mail address will not be published. Required fields are marked *