What to post on social media when you don’t know what to post on social media
November 2018 edition
When you are stuck for content, our list of social media post ideas and awareness days for November 2018 will keep your social media marketing flowing.
Question: What’s the Number one problem we hear when it comes to social media marketing?
Answer: “I don’t know what to post!”
We get it; Writer’s block happens to the best of us, especially when you have a million other things going on in your business. Sometimes, creativity just doesn’t ‘flow’.
If that is happening to you there are a couple of things that we suggest.
- Do something different. If you keep hitting a blank wall doing what you normally do, do something different, go somewhere different, read something different, talk to someone different. Inspiration can come at any moment but you have to be open to it.
- Check out the competition. What are your competitors doing to attract attention at the moment? We are NOT saying copy them because that’s not ethical. We are saying be inspired by what they are doing. Go to the explore button on Twitter and Instagram and see what posts are attracting the most attention.
- Ask your audience. If you can’t think what your audience would want to read or see, ask them. Use polls, graphics, images, film a quick video or just ask using plain text and you’ll be amazed at what they come back with.
- Use a social media calendar of prompts (*cough) like this one ?
Social Media post ideas for November 2018
| Nov 2018 | ||||||
|---|---|---|---|---|---|---|
| Sun | Mon | Tues | Wed | Thurs | Fri | Sat |
| 1 | 2 | 3 | ||||
| World Vegan Day; Men Make Dinner Day | Fountain Pen Day; Devilled Egg Day | National Sandwich Day | ||||
| 4 | 5 | 6 | 7 | 8 | 9 | 10 |
| Use Your Common-sense Day; Roast Dinner Day | Bonfire Night; Love Your Red Hair Day | Saxophone Day | National Stress Awareness Day; Hug a Bear Day | National Cappuccino Day; Cook Something Bold Day | British Pudding Day | Remembrance Day |
| 11 | 12 | 13 | 14 | 15 | 16 | 17 |
| Armistice Day; Origami Day | Anti-Bullying Week; Sugar Awareness Week | World Kindness Day | World Diabetes Day | Clean Your Fridge Day | National Button Day | Guinness World Record Day; Homemade Bread Day |
| 18 | 19 | 20 | 21 | 22 | 23 | 24 |
| Children In Need Appeal; Mickey Mouse Birthday | Road Safety Week; International Men’s Day | Universal Children’s Day; Name your PC Day | World Hello Day; National Gingerbread Day | Thanksgiving | Buy Nothing Day; Black Friday | Small Business Saturday; Celebrate Your Unique Talent Day |
| 25 | 26 | 27 | 28 | 29 | 30 | |
| Stir-up Sunday | Cyber Monday; Cake Day | National Tree Week; Giving Tuesday | French Toast Day | Electronic Greetings Day | St Andrew’s Day |
We’ve created a quick list to help inspire your content for Facebook, Twitter and Instagram posts. Obviously, you all have very different businesses targeting different audiences so hands up, some of these will not be relevant to your audience and we admit, some are even a bit ‘left field’ but don’t dismiss them just yet…
Remember our #1 rule: Social media marketing isn’t about selling, it is about being helpful, inspiring, entertaining and memorable for your audience.
With that in mind, there might just be something on the list that IS just what your audience wants to see even if they didn’t realise it!
Here are a few examples:
Movember (Men’s health month)
If you’re male, have male employees or have male clients (so that’s all of you, right?), then mentioning Movember in your social media marketing probably IS relevant and appropriate as long as you maintain your brand tone of voice.
NaNoWriMo (National Novel Writing Month)
Do you sell stationery? Do you have a coffee shop? Perhaps you have an aspiring writer in your team? Here is an opportunity to promote a product, create a community around your space or humanise your brand through your team.
Clean your Fridge Day (November 15th)
Do you have a kitchen on your business premises? What do the contents of your fridge tell us about your team? Are you eco-warriors? What eco-cleaning products do you use to clean your fridge? If you sell fashion, what was ‘on trend’ the last time you cleaned your fridge?!
Don’t be scared to poke fun at yourself, because remember, there’s no such thing as bad PR.
Being ‘human’ is the best way to let your audience see the real you (and they’re more likely to want to engage). It may sound corny, but it’s true: People buy from people.
Get Planning
To save time over the month, take this list, plan what content you want to share and get ahead of the game and schedule some of it in advance. In the space of an hour or two, you will have a month’s content planned, produced and scheduled leaving you to get on with running your business.
The only thing we are bound to say is to keep an eye on your accounts and be sure to respond to replies and reactions as they happen. Social media is a platform for conversation not for broadcasting.
Do you have your eye on any national awareness days that aren’t mentioned here? There are plenty to choose from and if that isn’t enough to fuel your social media machine you can also explore onthisday.com which gives you plenty of scope for celebrating important dates in history that could be perfect for your audience.
Is there an awareness day that you want to really shout about? Let us know by tagging us, messaging us or mentioning us and we will give it a boost through our social media accounts too.
